NT, in synergy with SF, streamed a live broadcast of “PERMISSION TO DANCE ON STAGE – SEOUL: LIVE VIEWING” and attained highest earning record in concert-on-cinema-screen, with over 32.6 million US dollars.
Mr.Somyot Tanapirunthorn, Senior Executive Vice President, Marketing, National Telecom Public Company Limited or NT, mentioned on the collaboration with SF Corporation (Public) Co., Ltd. for the broadcast of “PERMISSION TO DANCE ON STAGE – SEOUL: LIVE VIEWING” of the group “BTS” on March 12, 2022. NT is proud to have successfully designed and integrated the available network systems to cope with the requirement of the broadcast to SF cinemas nationwide.
“For this broadcast, NT received live streaming broadcast signal from South Korea while the network hub is in England. Signals were sent to our Nonthaburi telecom center through high-speed internet connection with service quality guarantee along the connections. There was also an in-tandem reserved network system utilizing satellite connections. The signals were simultaneously distributed through another high-speed network to SF’s 20 branches and 51 cinemas. This was an integration of NT’s services, whether it’s satellite communication, internet services, and data communication network. This broadcast was a challenge as it’s a stream of multimedia signals with image and sound through internet network. This was a live communication. NT was confident of our signal communication system, our skilled personnel, and our network services that link Thailand with other nations. The readiness of our center and SF’s management has delivered a seamless broadcast. The fans of BTS, or the “ARMY”, were able to view and enjoyed the concert simultaneously with other fans worldwide.”
Mr. Somyotfurther added that this success is a proof that Thailand’s telecommunication and digital network is efficient and comparable in standards with the world’s leading network systems. This will enhance Thai people’s digital lifestyle, and a proof that telecom and digital technology is integrated in everyday life, not just for communications as in the past.
“I believe that those who have viewed the concert were happy and well-entertained through the use of our technology. NT is moving ahead in developing solutions for various businesses that are adapting to changing consumers’ behavior. Technology increases the opportunity of access and helps in building customer satisfaction. This goes with NT’s tagline: ‘Next, through Technology’. NT’s mission is to drive and leverage communication and digital technology for the country’s benefit in all aspects. We have been continuously collaborating with SF to bring enjoyment to the people through the use of digital technology.”
Mr.Suwit Thongrompo, President of Marketing of SF Corporation (Public) Co., Ltd.stated, “The broadcast of “PERMISSION TO DANCE ON STAGE – SEOUL: LIVE VIEWING” in our 20 branches of 51 cinemas was the first in Thailand where the broadcast was delivered to cinemas nationwide. Moreover, this was done simultaneously with other 75 nations worldwide, a total of 3711 cinemas. This has set a record of in-cinema concert broadcast earning of more than 32.6 million US dollars.
“PERMISSION TO DANCE ON STAGE – SEOUL: LIVE VIEWING was a concert in Seoul on March 12, 2002. The over 3-hour concert was live-streamed to various cinemas worldwide. Thailand was one of the eight countries in Asia. SF Cinemas had the exclusive rights to the live broadcast. This is a world-class collaboration where the rights-holder has set one global standard, from cinema technology, signal system, ticket sales, all the way to viewing standards. Other than working closely with the rights-owner, we have invested over 10 million baht in enhancing our cinema technology as we require better technology, equipment, and experts, to enable the projection of the signals. We understand that there’s a large number ARMY in Thailand that awaited the concert together with fans worldwide, so we worked hard to expand our capability, to be able to distribute the broadcast to as many viewers as possible. And SF has the largest number of broadcast branches in South East Asia, too.”
Mr. Suwit added, “This broadcast has set a new record for SF. The first round of 5,000 seats was sold out in 15 minutes through SF’s application. This was phenomenal and reached #1 in Thailand’s Twitter trend. From fans requirements, we had a second round of ticket sales, and 10,000 seats were sold out in one hour, totaling 15,000 seats. After the end of the show, I have talked to some of the ARMY and they were impressed with the broadcast, especially with the quality of the image, sound and broadcast signal, that seemed as though they were viewing a physical concert. They felt closer to the artists and enjoyed the concert atmosphere that they had been missing for a long time. Importantly, they were together with the ARMY, fulfilling their dreams, experience and happiness that they have not had since the start of COVID-19. We are very pleased to have delivered this happiness to the viewers.”
The “PERMISSION TO DANCE ON STAGE – SEOUL: LIVE VIEWING” show at SF cinemas complied with strict public health measures: cinemas cleansing and fumigation; air-conditioning system cleanliness, and seat spacing. Viewers were allowed entry only after negative ATK test result, ensuring that customer care is our standard of service.